Workshop – Sales Management’s Role in Shaping Company Culture

17 October 2017


Company culture can significantly affect salesperson engagement, satisfaction, and retention. And the sales force’s perception of company culture can be heavily influenced by the first line sales manager, and their frequent, direct interactions with salespeople.

In this session presenters from two different firms with strong cultures discuss company culture’s impact on the sales management role, and, conversely, managers’ impact on shaping and promoting a strong culture.

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