Research Brief: Streamlining Agreements

10 September 2018


Sales organizations expend considerable effort in establishing agreements. These aren’t just limited to commercial contracts, but span a broad range of other agreements, both external and internally focused, such as non-disclosure agreements, pricing exceptions, license agreements, memoranda of understanding, statements of work, and many others.

The practices, processes, and tools sales forces use to communicate and formalize agreements in all there many forms contribute significantly to sales productivity. They speed sales cycles, affect service quality, and improve customer satisfaction. This research investigates how sales organizations optimize various agreement processes, while identifying emerging trends and best practices, and quantifying the impact on sales force effectiveness of different approaches.

This Research Brief, an abridged version of the full research report, provides selected findings and exhibits.

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