The iPad’s Impact on the Sales Force

6 May 2012


iPads are portable, compelling, and cost-effective, and they are having no small impact on the sales organization. More powerful than smart phones, and more mobile than laptops, iPads have an additional benefit uniquely suited to sales: they are consummately social devices. That is, they offer an easily share-able user experience. Unobtrusive and intuitive to use, iPads are starting and sustaining sales interactions, and delivering information to mobile sales professionals in new ways.

In the scramble to deploy iPads, many questions remain regarding their use within the sales function. In this Sales Management Association webcast, we examine the sales force’s use of iPads from several perspectives, and articulate sales leadership’s priorities in making the most of this new tool. Drawing upon research recently conducted by the Sales Management Association, the session will also detail key trends in iPad usage. Topics covered include:

  • The promise of tablet computing
  • Sales-specific applications: an overview
  • Killer applications
  • Management’s priorities
  • Quick hit ideas for optimizing iPad’s sales impact


Bob Kelly, Chairman, The Sales Management Association
Cliff Alper, Analysis Factory
Paula Crerar, Director of Content Marketing, Brainshark

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