Winning Over the Modern Buyer

27 July 2018


Today's buyers are independent, informed, and demanding. They no longer look to salespeople as information providers, but as sources of insight that can improve decision making. They want to be guided, and favor those sellers who help point the way. In this webcast, we examine the emerging characteristics of the modern buyer, as well as:

  • The decision criteria that drive purchase decisions
  • The importance of alignment of your entire go-to-market team in order to meet the modern buyer in their buyer's journey
  • How an effective sales enablement platform can help to alleviate the challenges that marketers and sellers face
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