
Buyer-Seller Interactions in Mature Industrial Markets-Blurring the Relational Transactional Selling Dichotomy 
15 July 2011
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Sales practitioners continue to come to terms with the selling conditions of mature consumer and business markets. Mature markets display signs such as cost-focused competition, similarity in the perceived functionality of offerings, and multiple suppliers vying for highly knowledgeable and powerful customers. While researchers have noted that in mature industrial...Read more