Automating sales process holds great promise for improving sales force productivity. In this webcast we review findings from our recent research initiative on sales process automation, focused on how, why, and to what extent sales organizations are automating core sales processes. Research focus areas include:
- Which core processes are most effectively automated? Which less effectively
- What technologies are sales organizations using to automate selling activity
- What are management’s priorities in automating sales process
- How will sales organizations direct future investment in sales process automation
