Achieving the sales forecast requires fact-based decision-making and resource allocation. Successful sales organizations that routinely achieve their sales goals, address the following preliminary questions in developing their execution plan:
- How many resources do we have and what can each produce
- Who are our target customers/prospects and what will they buy
- How can we focus our reps on the right efforts
By addressing these planning priorities at the territory and organization level, successful firms develop effective execution strategies that turn forecasts into reality. This webcast focuses on these impactful planning approaches. Speakers are TerrAlign’s Ken Kramer, Executive Director Sales and Marketing, and Iconixx Software’s Brian Thompson, Co-founder and Vice President.
