Sales organizations struggle to quantify sales training’s impact. As a result, learning investments are often the first area cut in a downturn, and the most difficult to secure budget for.
New Sales Management Association research suggests how increased training investments can enhance sales force engagement, retention, and onboarding effectiveness in quantifiable ways. This session focuses on building a compelling business case for justifying training investments. It features a case study on sales enablement initiative, and helpful frameworks for assessing improvement opportunities and measuring impact.
