Matrix Partners' David Skok recently presented at Boston's Lean Startup Circle on "Building a Sales and Marketing Machine." His insights, captured in this blog post and this SlideShare presentation deck, focus on customer acquisition, and utilize mostly B2C web-based business examples. But the larger insights apply to B2B sales organizations involved in complex, multi-faceted sales activities. These are great insights, compellingly presented.
We're looking forward to David's keynote at the MIT Sloan Sales Conference next week.