To be effective, sales organizations must be aligned with company strategy and market demands. Join Goizueta Business School’s Professor of Marketing Sandy Jap, and the Sales Management Association’s Chairman Bob Kelly for a special two-day Goizueta Business School workshop: Sales Leadership and Channel Management, 13-14 March. This workshop focuses on...Read more
High quality market intelligence can significantly improve your sales team’s long-term effectiveness. But the process of gathering market intelligence is too often overlooked. This article provides a set of practical ideas for improving market intelligence, including sources of data you may not be aware of. We’ll cover: National Economic Analysis:...Read more
When it comes to sales, it’s all about the numbers, right? Quotas, pipelines, forecasts were laser focused on hitting those numbers. But is a number really enough to keep people in the game? Chester Elton and Adrian Gostick, authors of The Best Team Wins, recently analyzed the responses from more...Read more
A powerful sales performance management tool can work wonders in improving the performance of your salesforce. In my 5 years interacting with these systems, I’ve seen implementations that range from Grimm to fairy-tale. Gathering sales data and sharing reports with your team in a coordinated platform can give you insights...Read more

Behind the Scenes of the annual Sales Force Productivity Conference’s Panoramic Photo
11 December 2017
Every year at the Sales Force Productivity Conference, the Sales Management Association invites photographer Shawn McElroy to capture a group photo of the attendees. At first glance, the conference attendees appear to be seated in a line around the stage. However, the photo is actually a panoramic photograph with the...Read more

In Sales, Cash is King, but Non-Cash Incentives are a Close Second
8 November 2017
It’s not a new concept. Post a leader board in the office and everyone notices. No one wants to find their name at the bottom, or even worse, not make the leader board at all. I’ve had the opportunity to speak with sales reps who have worked for my clients...Read more

What Sales Force Productivity Conference Session Are You Most Excited For?
4 October 2017
Each year at the Sales Force Productivity Conference we feature cross-industry practitioners discussing their best ideas. This year’s sessions include speakers from 3M, The Coca-Cola Company, Cox Automotive, Google, Gulfstream, Microsoft, Nuveen, Siemens, Thomson Reuters, VMware, x.ai, Xerox, and many more. We’ve curated sessions focused on real-word practices, led by...Read more
We invite you to attend the seventh annual Sales Force Productivity Conference, taking place October 16-18 in Atlanta, Georgia at the Ritz-Carlton Buckhead. This is the premiere education and networking event for sales leadership, sales operations, and sales effectiveness professionals. The Sales Force Productivity conference is unique in its focus...Read more