Sales Response Curves


Sales response analysis is used to model the impact of sales effort on sales outcomes. Response analysis can be illustrated graphically using a curve (and the terms response analysis and response curves are often used interchangeably).

This module presents the purpose of response curves, how to prepare and interpret them, and how to apply the insights gained from response analysis to managerial decisions. Lastly, it details several important considerations related to the use of response curves in sales management.