Atlanta Forum: The AI Enabled Sales Force

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April 29, 2026 | 11:00 AM - 3:00 PM Eastern US Time | Workshop

Join us at the Goizueta Business School, Emory University in Atlanta for a forum on AI enabled sales organizations. This event features lunch, informative talks from thought leaders and AI experts, and professional networking.

Frontier sales organizations are transforming the sales function with AI.

Few sales organizations are untouched by AI, but its impacts vary widely from one firm to the next. While some sales forces are content to dabble in new AI tools, others have embraced AI systemically. These “frontier sales organizations” see significant benefits in improved sales capacity and productivity.

Join us at Goizueta Business School at Emory University in Atlanta as we host a special forum focused on understanding frontier sales organizations, the performance benefits they are seeing from systemic AI adoption, and the AI applications and practices transforming the sales force.

This half-day forum combines new Sales Management Association benchmarking from its recently concluded research on AI in Sales with real-world insights from AI practitioners and thought leaders. There is no cost to attend, and lunch will be served.

Topics will include:

  • Best practice benchmarks on AI adoption and usage in sales organizations.
  • Insights for anticipating AI’s impact on buying and selling, sales organization structure and staffing, and technology investments over the next three years.
  • Practical examples of sales processes and sales work impacted by AI.
  • Guidance on formulating sales organization AI strategy and adoption objectives.
  • Data on AI’s business impact relevant to sales organizations.

Attendance is limited to 50 senior leaders in sales leadership, sales operations, commercial effectiveness, and sales force effectiveness.

Lunch will be served. Early registration is encouraged.

SMA Certification Recognition

Practitioner attendees will be enrolled in the Sales Management Association’s Certified Sales Operations Professional (CSOP) program [(or Certified Sales Management Professional program (CSMP)], and will earn four credit hours toward certification. Additional CSOP and CSMP requirements can be completed through online courses and SMA events.

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