PANEL — Conducting the Symphony: Implementing a Coordinated Approach to Sales Planning

16 October 2018


Sales planning can feel like conducting a symphony — it requires coordination, precise timing, and the integration of disparate parts into a harmonious whole. When done effectively, sales planning allows sales forces to mobilize effort at all levels of the organization and execute complex strategies.

This session examines the essential elements of effective sales planning, including aligning planning efforts with go to market strategy, distributing performance objectives, and cascading top-down and bottoms-up forecasting efforts.

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