Research First Look: Benchmarking Sales Readiness and Enablement

18 March 2020

This webcast showcases our latest research on sales readiness and sales enablement practices in 123 business-to-business firms, directly employing more than 70,000 salespeople. It finds just 43% of firms improved sales organization effectiveness over the prior 12 months, and fewer than one in five (18%) consider their salesperson training and development efforts effective.
More remarkably, our research shows a widening gap between effective sales organizations, who demonstrate the greatest degree of improvement, and ineffective sales organizations, whose rates of improvement are 79% lower than those of effective firms'. Join us as we discover the sales enablement and sales readiness practices that differentiate these high-performing, high-improving firms.


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Other resources available related to this research

Full Research Report

A comprehensive report of findings including executive summary, management recommendations, and detailed analysis.

Companion Exhibits

A comprehensive set of charts, tables, and exhibits from our research data, presented in PowerPoint slide format.

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