Chicago Workshop: Managing the Sales Force for Profit Improvement

15 May 2019


Driving the top line isn’t sufficient for the best sales forces. They also focus on selling profitably – by pursuing the most valuable prospects, offering an optimal mix of products and services, and pricing strategically to maximize value. This workshop explores programmatic approaches for managing profitable sales growth through focused initiatives that boost the bottom line while raising the top line.

Topics include:

  • Segmenting opportunities
  • Sales force organization
  • Pricing
  • Sales performance management

Who Should Attend

  • Managers with for commercial effectiveness responsibility
  • Sales Operations, Sales Effectiveness, and Sales Enablement Leaders
  • Sales Management
  • Strategic Pricing leaders
  • Analysts focused on sales resource deployment, customer and opportunity segmentation, pricing programs, and other core sales effectiveness functions

Cost to Attend

  • Corporate members attend at no cost
  • Team members’ first attendee is free, subsequent attendees are US$195.00 each
  • Individual members US$325.00 each
  • Associate members US$525.00*
  • Basic subscribers US$725.00*

*fee includes one year of upgraded membership at the Individual level


Workday Chicago Office
111 W Jackson Blvd 23rd Floor
Chicago, Illinois 60604


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