Flipping the Sales Force

11 May 2015


Teaching and selling share common challenges. That glazed look in a reluctant prospect's eyes? It's surely familiar to teachers, who, like salespeople, too often lecture instead of interacting. (Anyone? Anyone?)

Just as sales forces are rethinking how to engage customers, educators are similarly innovating in the classroom. In both cases, technology is playing a crucial role. The flipped classroom is among the most interesting of these innovations. Flipping the classroom inverts traditional knowledge delivery -- pushing lecture content online, and reserving classroom time for interactive learning activities.

Likewise, sales forces are embracing the flipped classroom in ways that affect interactions both inside and outside the firm. In this webcast, we'll review the innovation underlying the flipped classroom concept, explore how it can help sales forces, and learn from practitioners implementing flipped classroom principles with sales organizations.

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