Join us for a first look at recently concluded benchmarking research on AI usage in sales organizations.
AI usage in the workplace has been characterized as a “jagged frontier” — with few accepted practices and wide variation in AI tool adoption. This research surveys sales organizations to better understand leading practices in integrating AI tools in the sales organization.
The research surveys AI application use in sales, measuring rates of adoption and impact, and the degree to which firms are promoting and supporting the use of AI tools. It investigates the policies and guidelines used to govern AI usage, and management’s aspirations and concerns over how AI should be used in sales work.
The research measures management sentiment on AI’s current and potential value in various sales related applications, current firm readiness and capability related to employing AI, and the expected impact of AI on sales worker replacement, augmentation, organizational structure, and staffing models.
Research outcomes will include identifying best practices in sales organization AI usage, and a set of quantified adoption and investment priorities by leading sales forces.
