Research Report: Companies with Happy Sales Teams Experience Better Business Outcomes

14 September 2020

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"Happy" sales culture is an uncommon goal for most sales organizations, who are more apt to focus on short term performance objectives. But this Harvard Business Review Analytic Services report suggests sales happiness is a leading indicator of sales team performance.  According to this research, the differentiating characteristics of happy sales teams when compared to less happy ones are a positive culture, the right technology, and a leadership team with happiness as a strategic priority.

Commissioned by Sales Management Association underwriter Freshworks, the report is a companion piece to our recent webcast on this topic, Quantifying the Performance Impact of Sales Organization Culture – New Research Insights from Harvard Business Review.

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