Research Update: Management’s Sales Coaching Impact

23 May 2014

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Our most comprehensive sales coaching research to-date, this study examines sales managers’ practices, priorities, challenges, and impact areas related to sales coaching. Specific focus include:

  • Which sales coaching objectives represent the most important management priorities?
  • Where are managers focusing coaching efforts?
  • Where and how is sales coaching most impactful?
  • What obstacles prevent impactful sales coaching?

In this webcast we review summary results from the study, conducted in Q1-Q2 2014, and feature guest commentary from study underwriter Forum.

View the full report here.

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