Our most comprehensive sales coaching research to-date, this study examines sales managers’ practices, priorities, challenges, and impact areas related to sales coaching. Specific focus include:
- Which sales coaching objectives represent the most important management priorities?
- Where are managers focusing coaching efforts?
- Where and how is sales coaching most impactful?
- What obstacles prevent impactful sales coaching?
In this webcast we review summary results from the study, conducted in Q1-Q2 2014, and feature guest commentary from study underwriter Forum.
