The ability to connect go-to-market activities directly to how buyers purchase products and services is an age old problem. Too often, it's met with technology investments that are not cohesive and confusing to salespeople. These initiatives promise improved productivity, but fail because they aren't relevant to how sales reps sell. Worse yet, they result in missed opportunities, because they aren't aligned with how buyers buy.
This session features a framework where any business can more effectively connect their go-to-market investments with the sales rep’s perspective and the buyer’s journey. This connection builds a cohesive selling system that allows you to start where you are and strengthen with each go-to-market activity. In effect, your business becomes smarter at sales execution.
