Resources

Cold outreach – the sales force’s efforts to attract new prospects through proactive calling and messaging – has never been easy, but a growing number of pundits now say cold outreach is dead. They are quick to point out that email platforms, including Google and Microsoft, are implementing more stringent...Read more

Technology in sales organizations is developing rapidly, generating plenty of shuffling in sales tech stacks. As firms adopt new tools, many are reevaluating long-standing investments, and reexamining the objectives and success criteria associated with sales tech. This session examines a range of approaches firms use to evaluate the effectiveness and...Read more

Sales compensation is a lightning rod for legal risk — something many firms overlook, finding out only too late how costly sales comp disputes can be. In this webcast we consider what steps management can take to safeguard the firm from legal hot water when developing sales compensation programs. We’ve invited...Read more

This research identifies corporate practices in sales performance management. It considers a set of core management practices important to guiding and supporting sales organization productivity, including resource and goal allocation, incentive design and management, performance reporting and analytics, and data management. The research identifies prevailing approaches and best practices in...Read more

Sales activity metrics form the basis of a scientific approach to sales productivity, but in making decisions, most sales organizations substitute gut feel or unchallenged assumptions for data. In this webcast, we consider actionable approaches for improving management insights into sales activity, and describe practical approaches for modeling workload and...Read more

Sales forecast accuracy is difficult for most sales forces. Those in business-to-business environments often rely on incomplete or error-prone inputs from a range of sources. This helps explain why B2B sales organizations routinely cite forecast accuracy as their most vexing challenge. In this webcast we examine the drivers of b2b...Read more

Sales related apps are growing so quickly they’ve rendered unreadable those “technology landscape” charts, which are too clotted with logos now to make sense of. In many firms, these apps have scaled the walls like an invasive species, overrunning the sales tech landscape’s recognizable landmarks. Most of these new apps...Read more

Recent Sales Management Association research identifies three markers of effectiveness in sales territory design in business-to-business sales organizations. These are securing accurate data inputs, leveraging the right technology, and redesigning territories with appropriate frequency. Most firms (58%) do not consider their territory design efforts effective, and the majority of these...Read more