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Research Brief: MAP Planning – a Strategy Tool for Sales Management ![Full members only Full members only](https://salesmanagement.org/wp-content/themes/salesmanage-new/images/padlock.png)
6 June 2007
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How do high performing sales teams know what to focus on? Most rely on sales management for direction on which opportunities (customers, products, segments, channels, etc.) represent the best return on sales effort. Yet sales management rarely approaches this role with a rigorous, disciplined process. This paper outlines an approach...Read more