NYC Forum: Sales Operations’ Role in the AI Enabled Sales Force

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September 10, 2026 | 11:30 AM - 3:30 PM Eastern US Time | Workshop

Join us in NYC for a forum on sales operations’ role in the AI enabled sales force. This event features lunch, informative discussion panels, and short format work sessions.

Sales ops functions are leading and supporting transformative AI initiatives in sales organizations.

Join us in NYC for an exclusive executive forum focused on sales operations’ role in the AI era. This half-day forum combines new Sales Management Association benchmarking research, real-world practitioner insights, and interactive working sessions to explore how leading organizations are developing, implementing, managing, and assessing strategic AI initiatives that are transforming sales organizations.

Topics will include:

  • Defining sales operations’ role in designing, implementing, and managing AI initiatives impacting the sales force.
  • Insights for anticipating AI’s impact on buying and selling, sales organization structure and staffing, and technology investments over the next three years.
  • Using AI and advanced analytics to improve forecasting accuracy, scenario modeling, and incentive plan effectiveness.
  • Practitioner insights into how sales operations functions are leading in the AI era.
  • Practical examples of sales processes and sales work impacted by AI.
  • Best practice benchmarks on AI adoption and usage in sales organizations.
  • Guidance on formulating sales organization AI strategy and adoption objectives.
  • Data on AI’s business impact relevant to sales organizations.

The forum features expert-led discussions, peer exchange, and short-format working sessions, allowing participants to move beyond theory and into actionable best practices.

Attendance is limited to 30 senior leaders in sales operations, incentive compensation, revenue operations, sales effectiveness, commercial excellence, and sales leadership to ensure a highly interactive, peer-level discussion.

Lunch will be served. Early registration is encouraged.

SMA Certification Recognition

Qualified attendees will be enrolled in the Sales Management Association’s Certified Sales Operations Professional (CSOP) program [(or Certified Sales Management Professional program (CSMP)], earning four credit hours toward certification. Additional CSOP and CSMP requirements can be completed through online courses and SMA events.

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