Sales organizations face persistent pressure to adapt — to changing market conditions, shifting customer preferences, new competitive influences, and many other factors. Adapting often requires salespeople to develop new knowledge, capabilities and skills. This research examines the range of sales learning and development investments management makes in an effort to upskill, reskill, and develop sales talent.
Practitioners interested in this topic should participate in the research (participants receive the full research report and summary data). Find the survey here: Clarifying Sales L&D Investments research.
