Color Palette
The correct use of color is critical in building a consistent image for The Sales Management Association brand. Whenever dealing directly with The Sales Management Association brand, red #f64747 // C0 M87 Y72 K0 should be the dominant hue, with the secondary color palette to function as accents. Please pay close attention to matching appropriate ink colors.
Typography
The Sales Management Association corporate font is Gotham. Please use this font on headlines, letterheads, business cards, or on any other printed material.
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