Research First Look: Executing Hard Pivots in Sales Strategy

27 October 2020


Even before the global health crisis, sales organizations often operated in change-intensive environments. With the pandemic amplifying uncertainty in most sales organizations, many have undergone abrupt and substantial pivots in an effort to adapt to volatile demand and social distancing constraints.

This webcast provides an initial look at recently concluded research examining the degree of change occurring in sales organizations in 2020, their preparedness in managing change, their prioritized challenges in adapting their sales organizations, and best practice approaches for executing strategic pivots in an adverse climate.

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