Many sales organizations give little thought to route optimization, leaving this level of planning to salespeople. But optimizing travel through route planning represents a sizable efficiency improvement opportunity. This is true not only for sales territories with consistent travel patterns, but also for those where last minute changes call for dynamic call priorities. This presentation offers a primer on route optimization, a review of new technology making advanced optimization analytics within reach of every sales organization, and a discussion of best practices for increasing salesperson travel efficiency.
Vice President North America