Research First Look: Sales Planning Practices

9 March 2022


This webcast offers SMA members a first look at findings from recently concluded research on sales planning. The research summarizes the wide range of planning approaches used by sales organizations while commenting on the current “state of sales planning.” In addition, the research clarifies levels of planning effectiveness as currently practiced, determines a set of improvement priorities associated with sales planning, catalogs emerging trends, and identifies best practice planning approaches that define high-performing organizations.

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Full Research Report

A comprehensive report of findings including executive summary, management recommendations, and detailed analysis.

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