Case Study: Implementing a Certified Sales Coach Program

24 October 2012


Organizations committed to coaching excellence must invest in developing managers? coaching capabilities.This workshop profiles Schlumberger's efforts to develop and implement a high-impact sales coaching capability within the firm's sales management corps.

Topics include program design, implementation challenges, and best practices for developing a meaningful coaching certification for sales leaders. Also profiled is Columbia University's highly regarded Coaching Certification Program, an initiative implemented by Schlumberger.

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