The escalating role of sales analytics in driving business growth and strategic advantage is both an opportunity and a threat for today’s sales and marketing executives. Big data, technology advances, and advances in sales analytic techniques are fueling a new generation of fact-based decision making, and leading to significant increases in sales force effectiveness and return on sales and marketing investments. Yet most companies are struggling to get their hands around which sales analytics to prioritize and how best to develop and act upon these analytics.
Mike Moorman will share insights from ZS’s years of sales analytics leadership, and facilitate a panel discussion with sales analytics leaders across industries covering:
- Key types of sales analytics, leading trends, and cutting-edge examples
- Considerations, challenges and success factors in developing and employing sales analytics capabilities
- Sales analytics impact on business growth and strategic advantage