Machine learning techniques, marrying big data and analytics, offer the potential to transform sales and marketing targeting, helping focus activity on the most attractive opportunities for cross-sell, up-sell and new customer acquisition. With the right approach, sales process enablement, and monitoring, insights derived with machine learning can be an engine of organic growth.
In this session you will learn:
- How machine learning approaches can be used to estimate customer propensity to buy
- What are the key building blocks for developing a sales analytics capability
- Best practices for turning analytic insights into sales actions
- How to monitor results, course correct, and measure impact over time