The evidence is overwhelming; better coaching produces more effective sales teams. But how do you implement an effective coaching initiative and how do you measure the impact? In this session Ray Bonis, Sales Effectiveness Leader at CommScope and Bob Sanders, CEO at AXIOM share practical insights about CommScope's coaching initiative.
Topics include:
- Why coaching is essential at CommScope
- The key difference between effective coaching conversations and traditional seller – manager interactions
- Five barriers to coaching effectiveness and how to overcome them
- Tools to enable your coaching initiative
- How to measure coaching behaviors
