In this informative and provocative session, Michelle Vazzana and Leff Bonney will examine the conventional wisdom that is stifling the sales force. They will share powerful, yet surprising new research from both Florida State University and Vantage Point Performance representing hundreds of sales teams. The findings they provide will challenge your current approach to sales force enablement. Their insights will reshape the way you think about enabling both your salespeople and your sales leaders.
Leff Bonney
Marketing Professor
Florida State University
Florida State University