Do you know what the future of sales looks like? Demographics are shifting, the pace of change is accelerating, buyers are more informed, and the threshold for success has never been higher. Effective selling in a B2B world is a function of the salesperson's aptitude and attitude, but also is increasingly driven by a need for contextual awareness, deep customer insight, and a recognition that as the selling environment evolves, the only constant is that a focus on customer benefit must drive behavior.
Six factors are transforming the B2B selling environment in 2012. In this session, Wendy Reed, Executive Vice President of Marketing and Strategic Alliances for The TAS Group, will discuss how to use automated intelligence in the sales cycle to increase deal win rate and average deal value, and shorten sales cycles. She will discuss how smart automated deal coaching applied in context, identifies risks and vulnerabilities.