Measuring sales force effectiveness is more than simply counting revenue or customer wins. True effectiveness metrics consider performance in the context of available opportunity, and the productivity of assigned sales resources. Using this approach as the basis for deploying salespeople and defining their territory assignments yields powerful productivity improvements -...Read more
A sales organization’s coverage model aligns its selling resources with customers and market opportunity. Optimizing sales coverage represents an important priority for many firms as they plan for 2013. This Sales Management Association webcast features approaches for improving both sales coverage efficiency (doing more with less) and effectiveness (improving impact...Read more
Technology is re-shaping the essential work of sales managers. This Sales Management Association webcast shows how management’s coaching effectiveness is dramatically amplified through the use of mobile recording technology, speech-to-text analytics, and innovative coaching delivery methods. Presenter Marc Miller, SpearFysh CEO and author of A Seat at the Table details...Read more
The Sales Management Association’s research on tablet PC usage among business-to-business sales organizations was conducted in the first half of 2012. Target participants were sales and sales operations management within the Sales Management Association's membership and online community. Research objectives included understanding adoption trends among sales organizations, the impact of...Read more
Key Performance Indicators (KPI's) are performance metrics that drive important management decisions. There are many commonly-used sales performance metrics, including total sales revenues, number of products sold, average order value, and year-to-date sales. Individually, these metrics yield significant insight, but management sometimes lacks deeper knowledge into how specific metrics impact...Read more
Miller Heiman’s annual study of sales organizations measures what separates “World Class” sales organizations from others. In this Sales Management Association webcast, Miller Heiman’s Joe Galvin details 12 best practice initiatives that characterize World Class sales organizations’ operating priorities. Each initiative is examined from sales operations’ perspective, with emphasis on...Read more

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