For large sales organizations, account profiling is an essential sales force planning activity. Account profiles offer a summary view of customers’ (or prospects’) characteristics and key issues, often providing the single most important sales force-to-management communication tool for customer issues. Like many firms that employ account profiles, Schlumberger Oilfield Services,...Read more
Staffing the sales function with sales representatives that have broadly defined “selling” skills is no guarantee of success. It may not even be enough to deploy sellers with skills adapted to the unique markets they compete in. Sales forces with the best likelihood of success are those that know when,...Read more
If you are a sales leader responsible for salespeople, you no doubt make decisions on what gets implemented in the sales organization with their best interest in mind.  New sales processes, programs, initiatives – many are valuable; but many burden your salespeople unnecessarily.  Each new idea and request can effectively...Read more
Lean Six Sigma is a management method used by manufacturing companies and service organizations to improve business performance.  It’s the lens through which many firms look at how they define, measure, analyze, improve, and control the things they do, make, and deliver to customers.  In doing so, they apply Lean...Read more
As a companion piece to the Sales Process Mapping Best Practices for Sales Management article, we’ve developed this Powerpoint presentation.  It provides examples of how leading sales organizations communicate sales process issues in an effective way. Non-members can view an abbreviated version of the slide presentation through the Sideshare viewer...Read more
Thomas N. Ingram, Raymond W. LaForge, and Charles H. Schwepker, Jr. Enhancing the moral behavior of salespeople is increasingly important, but dif cult, in today’s fast-paced and complex selling environment. Sales organizations need to emphasize ethical codes of conduct, but must also address the potential impact of all sales management...Read more

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