
Workshop: How Sales Forces Launch Products New-to-the-World 
25 October 2016
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While organic growth is the top strategic priority of many CEOs, few firms conduct even rudimentary due diligence on the sales organization's ability to launch new products. Even fewer may be aware that launching new products--especially innovations truly new-to-the-world--requires a counterintuitive set of approaches sometimes at odds with selling a...Read more