Many business-to-business firms use sales engagement or marketing automation platforms. These solutions track buyers' online behavior, and guide and automate many selling activities. Firms marketing these solutions claim they improve sales effectiveness and productivity, but their true benefits to sales organizations remain unclear. In new research, a team of academic...Read more
SPARXiQ
18 April 2025
SPARXiQ understands that achieving sustainable business improvement requires more than just a good plan; it demands the right combination of insights, execution, and continuous learning. Through a suite of tailored analytics, tools, and training solutions, SPARXiQ solves clients' challenges by enabling data-driven decisions and equipping front-line sales teams with skills...Read more
Modern Sales Foundations
18 April 2025
Built for today’s complex sales situations, Modern Sales Foundations provides a complete sales methodology that covers the entire B2B sales cycle — equipping sales teams with the skills needed to connect with, convert, and grow more business. Using a series of engaging video episodes, Modern Sales Foundations presents key topics...Read more
Certification in Coaching Virtual Salespeople
14 April 2025
Sales Management Association’s Professional Certification in Coaching Virtual Salespeople Sales Management Association certifies coaching skills for managers focused in leading virtual sales teams. Offered in partnership with Factor 8, this program is designed to help managers coach better, lead stronger, and improve team performance faster. The program includes five separate...Read more
In high-performing sales organizations, effective sales compensation plans share a common decision logic and design framework. These rules are generally well known among incentive design specialists, but are missing from many business-to-business firms’ sales compensation programs. Ignoring these time-tested design guidelines and rules often results in ineffective sales compensation plans....Read more
Webcast
Preparing the Organization for Sales Compensation Changes 
27 March 2025
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Sales compensation plans change frequently, but plan changes can easily misfire. Effective sales comp plan changes align the interests of multiple stakeholders in the firm while providing the sales force with understandable and achievable incentives. In this webcast, we offer a management guide to preparing the organization for sales compensation...Read more
Research
Sales forces are change-intensive organizations, as are the markets and customers they serve. This research reviews critical change management practices in business-to-business sales forces, focusing on management’s efforts to anticipate and lead high impact change initiatives. Research outcomes will include management’s change priorities, best practices in change implementation, and analysis...Read more
Webcast
Improving ROI on Sales Compensation Investments
27 February 2025
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Sales compensation is the sales organization's biggest expense by far, and an important growth investment for most business-to-business firms. But sales compensation programs routinely fall short of expectations. Sales Management Association’s research shows only about one-third of sales organizations consider their sales compensation programs effective. Firms with effective sales compensation...Read more
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