The Sales Management Association’s incentive compensation plan template library provides spreadsheet templates for commonly used sales compensation plans. Members may find this library useful as a starting point when customizing their own sales organization’s sales compensation plans. These templates may be used by current members at the corporate and individual...Read more

Optimizing Salesperson Assignments and Territory Design 
9 April 2024
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This research explores management practices related to territory design and optimization. It identifies how organizations assign salesperson responsibilities for prospects, customers, and geographies. The research quantifies management’s satisfaction with current approaches, emerging trends in territory planning, and best practice approaches for optimizing salesperson assignments. 30pps. with exhibits.... You must be...Read more

Optimizing Salesperson Assignments and Territory Design 
9 April 2024
Register to read full article
This research explores management practices related to territory design and optimization. It identifies how organizations assign salesperson responsibilities for prospects, customers, and geographies. The research quantifies management’s satisfaction with current approaches, emerging trends in territory planning, and best practice approaches for optimizing salesperson assignments.... You must be a member to...Read more
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Sales compensation represents the largest single marketing investment for most firms, and often has an outsized impact on performance. Poorly designed incentives hobble growth efforts and deflate salesperson morale, while well designed programs can motivate untapped reserves of effort and achievement. In this web panel, we consider current sales compensation...Read more
Professional Certification
25 March 2024
Sales Management Association offers professional certification for sales leaders and professionals in sales force effectiveness. Our certifications helps high achieving leaders stand out from the crowd. Backed by Sales Management Association — an authority on sound management practice in sales organizations, our certifications utilize on demand learning content, instructor-led workshops...Read more

2024 Sales Force Productivity Conference – Goizueta Business School Emory University 
13 March 2024
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Technology has profoundly changed the sales function over the past four decades, but many observers believe the most substantial technology-driven impact is currently on our doorstep, in the form of generative AI. Experience has shown that sales organizations are more likely to integrate technology into adapted sales roles, rather than...Read more
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