Webcast

Webcast

Building the Sales Force’s Digital Playbook

September 29, 2016

 

With a digital sales playbook, salespeople can easily find the right messaging and content, in context, right when they need it. In this session we provided a framework on how to take your existing sales messaging and content, link it to each sales process stage, and ensure its effective delivery at each customer interaction.

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Webcast

Webcast

Five Signs You Need to Graduate from Sales Effectiveness

September 28, 2016

 

You make your number sporadically, but not consistently, and not always. Your revenue goal is very hard to make, and may be unrealistic. What distinguishes top growth executives from their peers is they have graduated beyond sales effectiveness. They have embraced a new emerging best practice called the ‘Revenue Growth Methodology’. 

 

Temporary spikes in revenue are misleading. Sales leaders go from hero to goat overnight. How come? There are many reasons. Some examples include, 

  • A hot product comes out a year before your competition can respond, and this advantage delivers a temporary revenue lift. 
  • The sales team has underperformed for some time and a new sales leader is hired. Shortly after taking the reins, he installs standard operating procedures, picks the low hanging fruit, and facilitates a temporary revenue lift. 
  • The customer base gets pushed into a product refresh cycle by the customer service department. Often this results in an influx of “new deals.” The sales leader looks great until the product refresh cycle is over. 

 

Given the difficulty associated with sustaining revenue growth, the revenue targets that some companies set are simply unrealistic. Sales Performance Management (SPM) are being considered by many sales leaders to maintain sales performance, increase revenue and continuously drive growth. 

 

Join Kevin Gray, WW Portfolio Marketing Manager for IBM’s Sales Performance Management and IBM Watson Analytics solutions and Dan Perry, Principle at Sales Benchmark Index (SBI) to learn how sales leaders are looking to SPM and the five signs you need to consider to graduate from sales effectiveness and manage a high performing sales team that will increase revenue and drive continuous growth. 

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Webcast

Webcast

Enabling Channel Sales

September 22, 2016

 

Channel partners are difficult to reach, and competition for channel mindshare intense. Reaching channel sellers with messaging, training, and marketing collateral is essential to enabling a productive channel. 

 

In this webcast, we reviewed key elements of effective channel enablement strategy and practical initiatives for maximizing access, coaching, and engagement with your channel partners.

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Webcast

Webcast

The Cost of a Bad Sales Manager (...US$3.5 million)

September 15, 2016

 

We all recognize that sales managers play a key role in the sales force. Great managers elevate the performance of their entire team, and everybody knows it… Sellers want to work for them, other managers envy them, and senior executives want more of them. But what about poor-performing sales managers? What’s the impact of managers who perform at a lower level?

 

New research by Vantage Point shows that the average cost of a low-performing sales manager is a whopping $3.5 million in lost revenue. Per manager. Across an entire sales force, that adds up to huge opportunity costs. How about your sales organization? How much is bad management costing you?

 

The GOOD news is, the research also shed light on the nature of these challenges and how to overcome them. Join us as we share the details of this research, as well as other insights from a new research project with the Sales Management Association. You will learn:

  • Why low-performing sales managers are so costly.
  • How to calculate the cost for your own organization.
  • How manager performance trickles down to sales reps.
  • Why these performance gaps exists.
  • How performance improves with focused investment.
  • Which investments in management capability have the greatest impact.

 

You will leave this webcast with a clear understanding of the critical areas where sales management struggles and how to bolster performance with targeted development effort.

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Webcast

Webcast

Research Update: Managing Sales Compensation

September 01, 2016

 

Sales compensation dwarfs other sales-related expenses, and commands plenty of the sales organization’s energy and attention. Firms’ ability to design, adapt, administer, and communicate their sales compensation plans is therefore a significant management concern. This webcast presented initial findings from recently-concluded Sales Management Association research on Managing Sales Compensation. The research examined current sales compensation management practice, quantified factors differentiating high and low performing firms in this area, and identified emerging issues and management priorities.

 

Topics addressed included:

  • Sales compensation management practices within business to business sales organizations.
  • Factors responsible for effective sales compensation management.
  • Management’s critical issues and improvement priorities. 
  • Emerging capabilities essential for effective plan administration.
  • Sales compensation management’s impact on firm performance.
  • Technology trends and ROI. 

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Webcast

Webcast

Research Update: Sales Forecasting Effectiveness

August 30, 2016

 

A study of emerging trends and best practices for sales leadership. This research examined sales forecasting in business-to-business organizations. Research questions identified core practices, processes, and resources considered essential to forecasting; revealed factors that contribute to effective sales forecasting; and determined how salespeople and managers interact in sales forecasting initiatives.

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Webcast

Webcast

How to Map Sales Enablement with the Buyer's Journey

August 25, 2016

 

High-performing sales leaders know that the buyers now drive the sales process, and sales teams trained to navigate the buyer journey can close more deals and build stronger relationships. During this live webcast, Octiv chief marketing officer Brad Gillespie and GameTime VP of Marketing & Product Development, Fred Wiechmann, discussed the following:

  • How to enable salespeople to meet buyer needs while maintaining consistency and measurable goals.
  • How to prioritize the challenges to building a predictable and personalized approach to the buyer journey.
  • How to align marketing efforts with sales enablement and sales productivity.

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Webcast

Webcast

Sales Talent Assessment: When, Where, and Why You Should be Utilizing a Structured Approach

August 11, 2016

 

Will and skill: two ingredients essential for a successful salesperson. Innovations over the past decade help managers drive and measure “will,” but fewer tools offer insight into “skill.”

Often sales candidate selection is left to inexperienced field sales managers poorly-equipped to assess talent or hire effectively. In this webcast, we detailed a business case for using a new generation of sales talent assessment tools, and revealed the characteristics of a good assessment methodology. In addition we reviewed research that offers insight into key personality traits of effective hunters and farmers.

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Webcast

Webcast

Sales Development: An Emerging Selling Role Driving Sales Productivity

August 03, 2016

 

High-growth technology firms are abuzz with “sales development” – a specialized sales role focused in prospecting. Sales development reps (SDRs) concentrate on lead development, outbound prospecting, and moving prospects through the earlier stages of the sales funnel, before handing them off to others in the sales force. SDRs are widely credited for the exponential growth rates in some of the tech sector’s best known firms.

 

But SDRs aren’t limited to early-stage tech firms. In fact, sales organizations in mature industry sectors are also finding value in the SDR concept. This webcast detailed how leading firms use SDRs effectively, and covers key concepts important for sales organizations considering adding a specialized sales role focused in prospect development.

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Webcast

Webcast

Secrets to Making Your Sales Methodology Stick

July 28, 2016

 

Sales forces spend countless hours installing new sales processes and training salespeople to execute them. But despite these investments, most fail to reach adoption levels sufficient to make the new sales methodology “stick.”

The reality is that successful sales transformation requires both short-term and long-term steps that engage and align sales forces around the right behaviors, and deliver the tools and content needed to educate and motivate salespeople for sustainable change. 

This webcast featured best practices for boosting the success of your sales transformation initiative, including:

  • How to identify gaps in your current methods of sales change management and reinforcement;
  • A 5-step model for effective sales transformation, and the links to improved financial performance,
  • The critical role of front-line managers for team modeling and coaching, and
  • Next-gen applications for measuring the adoption and application of new sales capabilities at-scale.

Dan Dawson of GrowthPlay and

Lisa Clark of Qstream 

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