Webcast

Webcast

Sales Messaging: Managing Quality, Consistency, and Effectiveness

July 12, 2016

 

Sales organizations with predictable, profitable revenue growth are defined by consistency in process, messaging, and execution. This webcast focused on how high performing firms establish consistent practices in these three areas.

 

Using case study examples and best practice management approaches, presenters detailed how to develop effective sales messages, link them to process steps, and ensure their effective delivery by the sales organization.

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Webcast

Webcast

Sales Performance Management Case Study: TIM

July 06, 2016

 

When it comes to sales compensation, managers realize two things early on. The first thing is that paying salespeople accurately, and on time, is vitally important. The second, realized not long after the first, is that they’re going to need to change their sales compensation programs, sooner or later. And that’s almost always sooner, given how quickly the markets require companies to adapt and the sales jobs approach needs to change accordingly.

 

But changing sales compensation, and making sure salespeople get paid correctly, are too often opposing ideas. Inflexible and disjointed compensation systems may discourage management from considering change. What’s needed is an approach to performance management and pay that offers an integrated, agile, and engaging experience to the internal and external sales force, its managers as well as comp administrators.

 

This webcast detailed how TIM, a global telco, began a journey to gradually align its sales network with its business priorities, leading to the organization replacing an outdated, spreadsheet-intensive system with an integrated sales performance management solution.

 

TIM’s challenges included reducing sales force complaints, improving loyalty and motivation, reducing manual calculation and errors, aligning performances with company objectives across a varied set of channel partners and salespeople. Their success in automating sales compensation has resulted in improved accuracy and efficiency as well as increased competitive advantage through flexibility in managing its re-seller channel. Some unexpected outcomes were yielded as well, such as the traceability of compensation plan designs, and an increased level of involvement by management in plan change decisions.

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Webcast

Webcast

The Art and Science of Proposal Content Management

June 29, 2016

 

In any given year, a proposal manager can be responsible for impacting tens to hundreds of millions in business via sales proposals. But what makes a good proposal? What does great look like?  RFP responses and unsolicited sales proposals are critical elements in driving business, yet often are considered administrative or even an afterthought. Your content is the central nervous system to assembling these critical documents, and what successful organizations understand is that there is both and art and a science to proposal content management.

 

There is an art to writing the content - the persuasive terms used, the structure of the sentence or paragraph to ensure your point comes across to the reader. As well as there is an art with which graphics are incorporated to accurately reflect a statement or key point. But there is also a science to the process – proven methodologies that determine which structure is most successful, as well as how assembly workflows can dramatically impact both productivity and quality.

 

Join Qvidian and SMA for this archived webinar, where we’ll dive deeper into both the art and science and explore why these two work harmoniously to produce a winning sales proposal.

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Webcast

Webcast

Getting Sales Compensation Right

June 28, 2016

 

Less than effective sales compensation programs suffer from poor design decisions. Powerful and aligned sales compensation plans subscribe to a set of market tested building codes. Use these best-of-breed principles to build effective sales compensation plans that are simple, easily to understand and reward the right results.

 

Join Kevin Gray, Senior Portfolio Manager, Sales Performance Management at IBM, and David Cichelli, Senior Vice President, The Alexander Group for this informative session that will enable you to assess the strength of your sales compensation program. 

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Webcast

Webcast

How to Harness the Power of Buyer Insights

June 21, 2016

 

The best performing companies know that it's buyers who now control the B-to-B sales process. That's why it's more important than ever for companies to craft personalize buyer journeys using a mix of prospect data, reliable information sources and meaningful interaction with the right decision-makers and influencers. The result is a framework that provides valuable buyer insights that will move customers toward the close. 

 

In this webinar, we discussed: 

  • Which common sources prospects use to make decisions at each stage of the buyer journey. 
  • Which sales assets are most effective at the middle stages of the sales process.
  • Why face-to-face interaction is most important at the end of the buying cycle.
  • How to personalize the post-sale stage to build stronger customer relationships.

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research

Research

Research Brief: Leading the Social Sales Force

June 15, 2016

 

Social media can be used by companies and their sales organizations for an array of purposes, from strategic (building brand image) to tactical (generating leads) to organizational support (identifying job candidates). Whether gathering information on markets and competitors or sharing information on products and promotions, social media expand a company’s reach beyond its physical footprint and the first-degree contacts of its salesforce.

 

This research looks at how much social media use has changed since our last look in 2012, and how firms are responding to the opportunities they represent as well as how they support their effective use.

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Webcast

Webcast

Building a Better Sales Manager

June 14, 2016

 

Upgrading the sales force? Your first stop should be first-line sales managers. No single role in the firm has a bigger impact on sales performance. Join us for an expert web panel exploring how firms are meeting manager development challenges. Panelists also addressed audience-submitted questions. 

 

Drawing from our recent research initiatives in this area, we invited the panel’s insight on five challenges we consider important to sales manager development. These include: 

  • Improving managers’ hiring decision-making. 
  • Transitioning salespeople to management roles. 
  • Helping managers assess salesperson performance. 
  • Optimizing sales managers’ involvement in sales forecasting. 
  • Organizing sales manager training investments for maximum impact. 

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Webcast

Webcast

13 “Must Know” Management Approaches for Sales Leaders

June 03, 2016

 

Talent, compensation, CRM, enablement- there are many priorities competing for the attention of today’s sales leader. Join us to take a look at 13 key dimensions of a sales ecosystem, and how to prioritize when they all seem important to a successful sales transformation.  Our customers are changing the way they buy, so our sales organization and its people have to change to succeed.  In this session, we discussed how to diagnose and prioritize the 13 key sales dimensions to maximize return on investment through faster sales cycles, more accurate forecasting and the right talent structure.

 

This MHI Global webinar is designed to equip Sales Leaders with the latest insights and strategies to help improve sales performance.

 

Webcast registrants also received an infographic and slide presentation summarizing key concepts.

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Webcast

Webcast

Research Update: Assessing Sales Tools

May 27, 2016

 

Join us for our latest research insights on assessing sales tools. Over the past two decades, technology-driven innovation has profoundly changed selling and sales organizations. PCs and smart mobile devices are now essential selling tools; CRM platforms are virtually ubiquitous; and new applications appear daily to help automate, enhance, or speed up how salespeople sell. 

 

In the webcast, we provided a preliminary look at research findings before we finalized results in a comprehensive report, and provided commentary on the research implications and participated in an audience discussion. 

 

High-level questions addressed in the study include: 

  • How do business-to-business firms identify, assess, and select new technology used by the sales organization? 
  • How do firms approach technology investment decisions? 
  • Which technologies have the greatest impact? 
  • Where does sales leadership realize the return from sales technology?

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Webcast

Webcast

Enhancing Sales Operations’ Role as the Sales Force’s Change Agent

May 27, 2016

 

Sales operations functions serve a vital, strategic role in sales organizations – as change agents. Increasingly, sales organizations must restructure deployment models, rethink selling roles and messages, and wring greater efficiency out of existing resources. Sales operations departments are uniquely positioned to drive these efforts. But supporting strategic sales changes becomes challenging in the context of sales ops’ many tactical responsibilities, like reporting, territory alignment, or compensation administration. 


In this web panel a group of sales operations experts reviewed how high performing firms organize sales operations to support effective change in the sales force. Specific topics included: 


  • Balancing strategic and tactical demands on sales operations.

  • Sales operations staffing approaches. 

  • Structuring sales operations for maximum agility. 

  • Planning process that help optimize sales ops’ effectiveness. 

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