Forecasting Fundamentals

24 April 2024


Sales organizations often struggle with forecasting. Keeping up with forecasting's administrative demands often drains valuable selling time away from the sales force, and more often than not fails to yield accurate results. Most firms consider their sales forecasting efforts ineffective.

In this session we consider fundamental approaches essential to sound forecasting. Intended as a primer for managers new to forecasting, or as a refresher for those looking to brush up on skills, the session details multiple approaches that can be adopted in support of forecast accuracy.

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