Enterprise Performance Management was supposed to be for the Enterprise. What happened? Finance people are on a constantly moving hamster wheel of planning, closing, reporting, and analyzing data to ensure profitability and revenue goals are met. As soon as the month/quarter/year ends, the cycle starts once again. Although we've improved the overall process by adding automation, driver-based planning, and rolling forecasts, EPM hasn't left its home inside the office of finance.
Meanwhile, sales teams have somewhat conflicting priorities and are focused on closing deals and managing customer relationships, which can sometimes impact profitability.
It's imperative for organizations that a healthy, collaborative relationship exists between sales and finance departments. How do we accomplish this? Play to each organization's strengths. Finance collects data -- a lot of data. Sales should be leveraging finance to get access to Big Data that will lead to more and happier customers.
In this webcast, you'll learn how sales and finance can be brought together by:
- Bringing finance back into the picture as a key resource for sales
- Leveraging advanced modeling techniques to extract valuable insights for the business
- Providing an integrated view to key stakeholders
