Enabling Advanced Pricing Analytics at United Rentals

Matthew Waterman


United Rentals has 5000+ contractual agreements with its largest and most valuable customers. These agreements are primarily maintained by the sales team of 2000+ sales professionals who utilize Salesforce.com as the primary CRM platform. In addition to Salesforce.com the sales team is also heavily dependent on internal data that is used to analyze and construct contractual agreements with its customers. The process of adequately analyzing agreements, tracking approval flow and fi(...)

Author(s)

Login, or become a Sales Management Association member to access more of this content. Join here.