
Breaking the Sales Force Incentive Addiction: A Balanced Approach to Sales Force Effectiveness 
12 June 2012
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Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer Dating back more than a century, companies have used incentives such as commissions and bonuses to motivate anddirect the activities of salespeople. Today, sales force incentives comprise a large portion of sales force pay (approximately 40 percent on average for U.S....Read more