Sales Management Association underwriters provide annual financial support to the Sales Management Association. In exchange, we co-create content with them, often in the form of jointly delivered webcasts on topics relevant to our audience. Underwriters also assist with research, by suggesting research topics and encouraging participation or otherwise promoting our research initiatives.

Underwriters are not involved with research administration, data collection, analysis, interpretation, or report development, unless explicitly noted in the report. Also, unless noted, underwriters do not pay a research-specific fee or directly commission research initiatives.

Underwriters are allowed limited distribution privileges of content co-created with the Sales Management Association. We also provide branding and recognition of our underwriters on the website, as well as in marketing and promotional messages to our membership and broader opt-in email audience and social media following.

The Sales Management Association is grateful for the support underwriters provide to our content development efforts, and we encourage you to consider underwriting the association.

Note Bene
  • Underwriting terms are for one year with the opportunity to renew.
  • Underwriters should be committed to creating valuable on relevant topics for management practitioners, without focusing on a commercial agenda.
  • We don't offer single webcasts or content deliverables for a fee - we instead want underwriting partners focused on sharing ongoing insights with our audience over a sustained time period.
  • We don't rent our lists.
Contact Sales Management Association Chairman Bob Kelly at +1 (404) 963-7992 or send an inquiry for more information on partnerships to support@salesmanagement.org.
Contact Sales Management Association Chairman Bob Kelly at +1 (404) 963-7992 or send an inquiry for more information on underwriting programs to support@salesmanagement.org.