Today’s sales forces are constantly asked to change. In fact, a majority of sales leaders have three or more change initiatives underway at any given time. Yet, most sales teams have a poor track record in making substantive progress. Why? Here, professor Ryan Mullins draws upon case studies and research findings to isolate key challenges and best practices for improving change management in sales teams. This session is designed for sales force leaders and frontline managers to learn strategic and tactical approaches to drive change progress and performance today.