When It Comes to Sales Content, Sales Leaders are Focused On the Wrong Thing

7 June 2022


There’s good reason for sales leaders today to be focused on sales content optimization. Leading technology solutions are touting the ability to tie content usage to sales outcomes, with direct integrations into your CRM. Content analytics have come a long way in a short time.

And it’s not that understanding content’s impact on revenue is worthless. It most certainly is not!

But it’s only telling you part of the story, and perhaps the least interesting part. It’s like measuring the effectiveness of an envelope but not the message. Content is the delivery mechanism of your company’s messaging.

To maximize sales effectiveness, you must measure and optimize both content and messaging.

Join Wayne St. Amand, CMO at Allego, for a visionary session on the emergence of Messaging Intelligence: what it is, what it isn’t, why you need it, and how to use it.

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