Sales leaders are challenged to drive profitable sales growth in the face of a continually changing buying environment. In doing so they must align their firms' selling activities with the way customers buy; they must insure the sales force communicates value; and must make sure deals and opportunities are addressed efficiently. CRM systems aid these efforts, but fall short of providing comprehensive support solutions.
What’s needed instead is an end-to-end approach to managing desired selling behavior. This webcast addresses effective approaches to aligning sales activities with buyers, communicating value, and accelerating sales cycles, in an end-to-end approach that yields overall sales productivity improvement.
Presented by Christopher Faust, Chief Marketing Officer at Qvidian.
