Making CRM Talk: Getting to Know Your Customers By Their Data

21 June 2013

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Anyone who uses CRM knows that analyzing the data it holds is a must for supporting sales organizations. Whether it’s monitoring daily wins, deal pipeline or even workforce activity, leveraging CRM data separates exceptional businesses from the rest of the pack.

How can CRM data yield insights that go one step further, and offer insights into things like customer habits? What can be done to ensure that this type of reporting is at the fingertips of the people that need it

In this webcast we’ll learn how Bunchball, the industry leader in gamification, combines salesforce.com with their own gamification platform to understand customer motivation - and how it harnesses those insights in a way that impacts not only their sales organization, but nearly every part of their business.

Panelists

  • Keith Conley, Director, Analytics & Insight, Bunchball
  • Caitlin Donaldson, Data Analyst, Analytics, Bunchball
  • Ryan Janoff, Product Consultant, Tableau Software
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