Resources

You’ve held the kickoff, launched the programs, and trained the sales force. Now what? How will you make sure training has a sustained impact on sales organization performance in the New Year? In this Sales Management Association webcast, we’ll review specific practices that ensure training isn’t simply an event, but an investment with lasting impact on sales performance. Specific topics addressed include how to integrate training content with enabling technology; best practices in integrating sales effectiveness initiatives into CRM; evaluating “build or buy” decisions related to training investments; and ensuring training is an ongoing process in the sales organization. Presenters include York Baur, EVP and CMO of The TAS Group.